I knew what CiN Weekly was.
It was a fake alternative newspaper introduced by Garnett—proud owners of The Cincinnati Enquirer—to compete with CityBeat for advertising dollars. It offered very little substance and if you were looking for a real story to read, good luck. If you were looking for a restaurant location or the times when a movie was playing, more than likely you would find it there.
So what exactly is Metromix?
It doesn’t even pretend to be an alternative newspaper. If you visit other cities—Chicago, Denver, L.A., Nashville, Atlanta—and on and on, you will also find Metromix there too. You see, it’s a syndicated paper put in place by Garnett to get advertising dollars. In that way, it’s no different than CiN, just cheaper to produce.
And like CiN, there are sound bites of local events happening and some movie reviews and movie times and this and that. Again like CiN, there’s no real substance, just basically local listings.
Unlike CiN, which had at least some personality, Metromix has none. You get the feeling that it’s generic which is probably a proper feeling to have since you can basically pick up the same thing in other cities.
So, in my view, what’s the point of it? Oh yeah, advertising dollars. Money.
In CityBeat, you can get those restaurant locations, movie times and all the other stuff Metromix offers plus real stories, some substance and an attitude.
Of course, I write for CityBeat, but to my way of thinking, local is good—generic is bad.
(Graphic from Garnett)