The last time I was at the Kroger store on Madison Avenue here in Covington, I grabbed a box of Rice Krispies, or at least that’s what I thought I was grabbing. The lesson learned here is never do any grabbing. Always look at what you’re picking up.
A few mornings later, I decided to have some Rice Krispies for breakfast. Not paying much attention, I just opened up the box and poured some of the cereal in a bowl. The lesson learned here is always pay attention.
As I started to eat the cereal, I noticed immediately it didn’t taste like Rice Krispies. It tasted like sugar. I went back to the kitchen to look at the box. I had purchased Rice Krispies Treats cereal instead of the regular kind.
Good lord, look what Kellogg’s has done to my Rice Krispies. They have turned a good, healthy cereal into a sugary mess. I dumped it out and had Cheerios instead.
Of course you have to be careful with Cheerios too. There is no just grabbing it off the shelf either. You may end up with chocolate Cheerios—another sugary mess.
Why do these cereal companies want to turn their healthy cereals into something that isn’t? Of course, I know the answer to this—people like sugar and there is money in it—but still it isn’t right.
I also know they do this because of name recognition, but call the damn cereal something else. You’re damaging the good, healthy name of Rice Krispies and Cheerios.
Now let me get back to my breakfast.
(Image from Kellogg’s)